The Prespes region of northern Greece is experiencing a tourism surge, with accommodations reporting "sold out" weekends as it attracts a growing number of European and domestic visitors.
The area's unique natural landscape is a significant draw for Scandinavian birdwatchers, along with travelers from the Netherlands, Germany, and France. It has also become a popular destination for residents of nearby Thessaloniki seeking quiet retreats.
The Municipality of Prespes is actively promoting the region, which includes 17 villages, through tourism fairs and outreach.
"There is a continuous increase in visitors," Margarita Babakou, the Deputy Mayor for Culture and Tourism, told the Athens-Macedonian News Agency.
"We are known as an autumn and winter destination, but we are worth a visit in all four seasons."
The region currently offers about 400 beds.
While weekends are busy, Ms. Babakou said the goal is to increase bookings during the week.
Visitors often combine stays in Prespes with trips to the Vigla-Pisoderi ski center or the cities of Florina and Kastoria.
The area is a premier ecotourism destination, offering hiking, kayaking, and horseback riding. Its wetlands are internationally significant, hosting 275 bird species, including the world's largest colony of Dalmatian pelicans.
At the recent Philoxenia tourism expo, the municipality promoted its certified local products, including giant beans, honey, and mountain tea.