Rising prices have forced nearly all Greek consumers to overhaul their holiday shopping habits, with a new survey revealing that households are aggressively slashing budgets and hunting for discounts to navigate the 2025 season.
According to data released by financial services firm Klarna, 95.1% of respondents say inflation is dictating their Christmas strategy.
The study found that nearly half of consumers (47%) will seek cheaper products this year, while 38% plan to cut spending on nonessential items entirely.
"Every trip should be simple," said Nikos Petrakis, Klarna’s country manager for Greece.
Mr. Petrakis noted that Greeks are increasingly turning to technology to stretch their euros, with digital tools playing a pivotal role in this year's market.
Budget discipline has become the norm.
The largest share of shoppers (39%) plans to spend between €101 and €250 ($106–$263), while only 1.6% expect to exceed €1,000.
To stay within these limits, over half of respondents are researching prices online before buying.
The search for value is driving rapid technological adoption.
A surprising 42% of consumers expressed interest in using artificial intelligence tools to find better deals and organize gift lists.
Meanwhile, alternative payment methods like "Buy Now, Pay Later" are gaining traction, used by 27% of respondents in the past year.
The findings paint a picture of a sober, strategic holiday season, where impulse buying has been replaced by strict planning and digital savvy.