Greeks have opted for more budget friendly option this year as prices go up.
According to a survey conducted by the Institute for Retail Consumer Goods Research (IELKA) in June, Greek consumers are making significant adjustments to their holiday plans due to the rising cost of living. The study, released on Wednesday, surveyed a sample of 800 consumers from across Greece and found that many are choosing vacation homes or rental rooms over hotels. They are also preparing meals at their accommodation to avoid the cost of dining out, and doing most of their food shopping at supermarkets, bakeries, greengrocers, and other local businesses.
As prices continue to skyrocket, 52 percent of respondents said they will not take a holiday at all this year due to the high costs of summer 2025. Another 33 percent said they will take a limited break, lasting around ten days. Only 14 percent stated they will travel as usual, marking a significant decrease compared to 2024.
Those who do plan to travel are trying to reduce expenses by staying with friends, renting more affordable accommodations, or even just renting a single room. Only 1 percent of respondents said they will opt for full room and board.
Additionally, holiday destinations this year are closer to home than in previous years. Many are going camping by the sea or staying within an hour’s drive from home to avoid flight expenses. Although some still plan to travel to the islands, they represent only about 28 percent of those who are traveling. People are even cutting back on ferry costs by choosing destinations closer to where they live.