Greece's government is launching a full-scale communications campaign starting Monday to promote a 2.2-billion-euro package of income support, tax breaks and energy relief measures unveiled by Prime Minister Kyriakos Mitsotakis at the opening of the Thessaloniki International Fair.
The plan, coordinated from the prime minister's office, calls for ministers and lawmakers to increase media appearances, amplify the measures on social media, and later fan out across the country for targeted regional visits, aiming to reach voters — particularly farmers and self-employed professionals — whom the government considers to have grown disillusioned.
Finance Minister Kyriakos Pierrakakis and deputy ministers are set to detail the economic measures at a news conference Monday, while Environment and Energy Minister Stavros Papastavrou will clarify energy-related provisions Tuesday.
Government spokesman Pavlos Marinakis will lead much of the messaging effort; he already posted a two-minute TikTok video summarizing the measures for families, professionals, businesses, pensioners, civil servants and farmers shortly after Mr. Mitsotakis' speech.
Deputy Prime Minister Kostis Hatzidakis and several other ministers and ruling New Democracy party officials are also expected to take a prominent public role.
Mr. Mitsotakis had already instructed Cabinet members in July to boost their presence in national and regional media and speak about the government's overall record rather than only their own portfolios, with an eye toward 2030.
Special attention is being placed on rural areas, where a new round of party and government visits to Macedonia and Thrace will mirror a mobilization staged in northern Greece the week before the fair.