Greece’s tourism industry shattered records in 2025, welcoming nearly 37 million visitors and generating 23 billion euros ($24.4 billion) in revenue, according to Bank of Greece data.
The figures underscore the sector's resilience as the primary engine of the Greek economy. Between January and November 2025, travel receipts jumped 8.9% compared to the same period in 2024, while arrivals increased by 4.6% to 36.7 million.
Tourism Minister Olga Kefalogianni hailed the results as proof that the government's strategy to extend the travel season is working.
November alone saw a striking 27.7% surge in revenue, signaling that Greece is successfully transitioning into a year-round destination.
“The data confirms that Greek tourism is not just growing in volume, but in quality and duration,” Mrs. Kefalogianni said.
Germany remained the top source market, sending 5.8 million travelers, followed closely by the United Kingdom with 4.8 million visitors.
High-spending markets also performed well, with revenue from the U.S. rising despite a stabilization in arrival numbers.
The boom comes as the government faces pressure to balance economic gains with sustainability.
While the 23 billion euro windfall provides fiscal stability heading into 2026, officials are increasingly focused on managing the strain on infrastructure and housing in popular hotspots like Santorini and Athens.
Full-year data is expected next month, but 2025 is already confirmed as the strongest year in the history of Greek tourism.