Attica Bank officially changed its name to CrediaBank, marking a fresh start following its merger with Pagkritia Bank, the company has announced.
Mrs. Eleni Vrettou, CEO of CrediaBank, described the new name as a reflection of the bank’s identity and aspirations.
“CrediaBank embodies everything we are and want to become: a modern bank focused on people — employees, customers, and partners,” she said.
The name “Credia” derives from “credibility,” emphasizing trust.
The new logo features a blue circle formed by the letters “C” and “B,” symbolizing continuity with Attica and Pagkritia banks, while the green color—unique among Greek banks—represents renewal, hope, and sustainability.
Mrs. Vrettou said the bank’s core is a continuous cycle of cooperation, trust, and commitment to people. She stressed the bank’s return to fundamental banking principles based on mutual trust between bank and customer.
The rebranding follows the legal merger completed last year and is part of a broader plan to fully integrate operations by fall 2025.
By October, all branch signage and ATMs will display the new brand, and customers will receive new debit and credit cards. Branches will be renovated gradually, starting with locations in Kolonaki and Panepistimiou streets in Athens, followed by major branches in Thessaloniki and Crete.
Despite these changes, the bank will maintain its customer service model, welcoming walk-in clients without appointments and keeping teller services open throughout the day.
“The customer is not unwelcome but always welcome,” Mrs. Vrettou said.
CrediaBank plans to introduce new loan, deposit, investment, and insurance products in October, focusing on affordable fees and tailored solutions for small and medium-sized businesses.
On the mortgage portfolio, Mrs. Vrettou said the bank aims to double its balance to 600 million euros by 2027, up from 300 million euros in 2024. The bank’s shipping loan portfolio, built over the past 18 months, now stands at $280 million, about 10% of its corporate loans, with a target of exceeding $600 million by 2027.
She highlighted the long-standing relationship with the shipping sector, inherited from Pagkritia’s ties with HSBC.
Renewable energy financing currently accounts for 20% of the bank’s business loans, reflecting CrediaBank’s commitment to sustainable growth.
The rebranding and operational integration position CrediaBank as Greece’s fifth major banking pillar, alongside National Bank, Eurobank, Alpha Bank, and Piraeus Bank, aiming for flexibility, reliability, and customer accessibility in a competitive market.