Airlines in the region are considering expanding their routes to Greece as the country’s tourism strategy shows positive results at the Arabian Travel Market (ATM) in Dubai, which concluded Thursday.
Greece’s efforts to attract emerging tourism markets are gaining traction, with strong interest reported from Gulf, Indian, and Australian travel sectors.
The momentum was evident at this year’s ATM, where the Greek National Tourism Organization (GNTO) represented the country.
GNTO President Angela Gerekou and Secretary General Andreas Fiorentinos held high-level discussions with key airline executives and travel industry stakeholders from the Middle East during the event.
According to a GNTO statement, Greece is experiencing a surge in interest from the region. Qatar Airways is reportedly considering a 15% increase in airline seats from Australia to Athens this year and is also planning to expand services to more Greek destinations and launch a new route to Thessaloniki.
Air Arabia announced daily flights between Sharjah and Athens and is evaluating adding further Greek destinations to its network.
Flydubai will operate flights to Mykonos, Santorini, and Corfu this season, with potential plans to extend operations beyond the summer and introduce new routes by 2026.
During the event, GNTO Secretary General Fiorentinos also met with Emirates executives to explore joint promotional and marketing initiatives.
The developments reflect Greece’s growing appeal as a year-round destination for long-haul travelers and highlight the success of the Greek Tourism Ministry’s outreach to new travel markets.